A business course like MBA is wide with numerous concentrations that can facilitate the students to specialize in their specific field of interest. Within the realm of MBA, there are specializations such as Marketing and Sales, Production, Finance, International Marketing, Human Resource, Supply Chain Management, and Operations Management and likewise. Two of the most confusing choice for students is between choosing to do MBA international business vs. Marketing.
Each specialization of MBA has its set of advantages and here we help you make your decision amongst these two specializations and the benefits and scope you will have of the same upon your completion. To choose the field, you first need to understand where your interest lies. And to get a better understanding of your interests, we have compared the degrees of masters in International business vs. masters in Marketing based on the skill sets required, the scope of the job, salaries provided and some jobs opportunities upon its completion:
Parameters | International Business | Marketing |
Subjects to study and Curriculum | International Economics International Business Law International Finance and Management International Human Resource Management Intercultural Communication | Advertising Management Consumer Behavior Integrated Marketing Communications Social Media Marketing Digital Marketing Strategic Marketing International Marketing |
Job Titles and Career Paths | International Business Development Manager Foreign Policy Advisor International Production Manager International Trade Advisor Import-Export Manager International Customs Manager | Marketing Manager Digital Marketing Specialist Advertising Manager Brand Manager Media Planner Customer Relation Manager Marketing Executive Social Media Marketing Manager |
Scope and Places to Work | Import-Export Firms Multinational Organizations Shipping Companies Aviation Companies Multinational Banks Multinational Production and Manufacturing Firms | Advertising Firms Marketing Consulting Firms Multinational Companies Digital marketing Companies IT Companies Retail Firms |
Strengths | Interest and ability to learn and speak a foreign language Analytical Skills Interests in global economy Sensitive about global cultures and strong negotiation skills | Creative and Innovative thinking abilities Strong Knowledge of marketing strategies and exceptional communication skills Strong Negotiation and persuasion skills Critical Thinking |
Your financial benefits upon your course completion are dependent on various factors such as the reputation of your B-School, your location of the job, your course results and finally your personal traits and qualities as a respective professional of marketing and international business field. On an average, starting salary for MBA in International business graduates range from INR 5 lakhs per annum to INR 7 lakhs per annum and salary for MBA in marketing graduates range from INR 3 lakhs per annum to INR 6 lakhs per annum.
To conclude things for you, it is evident that both these fields differ in terms of the skill requirements and it falls upon you to identify your strengths and also understand where you see yourself working in the future. As for salary, both fields have good pay-scale but if you want to witness growth and incentives, you need to prove yourself to be a good performer. If you need additional information on the benefits of doing MBA in international business or marketing and searching right universities with good recognition, you can always contact us at Transglobe and we will be happy to assist you. The purpose of an MBA degree is to open up your horizons and increase the odds of having a good career in this era of globalization. Ultimately, it is you that need to work hard with persistence and strive to become better in your respective field.